Updates Ten Years Hence: Robbie Kellman Baxter, The Membership Economy Freemium works best in three scenarios:

Topics: Consulting, Strategy, Retention, Membership, Keynote Speaking, SaaS, Subscription Marketing

About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.